Study What is Comcast & How is Xfinity Related to Comcast?
Comcast is the largest Broadcasting & Cable television company in the world by revenue. Comcast Corporation is an American telecommunications conglomerate. In 2010 a new brand emerged from Comcast named XFINITY which lead to a lot of confusion among its users. Today even after 7 years of using it, many people still don’t know What is Comcast & How is Xfinity Related to Comcast? or what the brand offers to its users. If you really want to know the difference then, this article is for you.
What is XFINITY?
Since the early 1980’s, Comcast Cable Communications has been around. It has provided television services to people of America for over 35 years. Comcast provided Internet subscription to its users by 1990. Much of the company’s focus has traditionally been on sports programming, exclusive broadcasts, and the Olympics.
Comcast Corporation offered a large number of product and services to its customers. But Comcast was known as a Television and Internet service provider. By the year 2010 Comcast was in the path of merging with National Broadcasting Company(NBC). So the branding and marketing people of Comcast concluded that it would be confusing to continue to call the huge mix of products and services as “Comcast” and they thought it would affect the merging of Comcast with NBC. In order to overcome this dilemma they introduced a new brand for Television and Internet offerings: XFINITY. The new brand name and logo was unveiled by Comcast in 2010. The Comcast products were later on renamed to XFINITY products. The change in name is only applied to the Consumer services and products but not on the business level services. The rebranding of Comcast has been controversial because it hasn’t worked very well for the company. The motive behind the re-branding was not conveyed well to the user.
In summary, What is Comcast & How is Xfinity Related to Comcast? Xfinity is a new brand that is a part of Comcast. The name Comcast was used to mention about the whole company, but now it is the parent company for brands like XFINITY and NBC Universal.
What Does XFINITY Offer?
The brand provides its customers with three primary services namely, the Internet, Cable TV, and Phone(XFINITY Voice). The cable television programming of it includes several 100’s of digital channels as well as premium channels, like HBO. Since the tradition of Comcast depends on sports broadcasting, its channel network also follows this tradition nowadays. XFINITY allows its users to use the media via Televisions, Computers, and Mobile devices. It also offers residential Internet speed of up to 25 Mbps and an enhanced (also expensive) option for speeds up to 50-100 Mbps.
As for Email services, the company provides the users with Comcast mail accounts which are now only accessible by logging into www.xfinity.com. Comcast mails are neither open source nor free utilities. The platforms which support Comcast Emails are Windows and MAC. Since the change in brand name, many users are on the verge to change their Comcast Email account. The mailbox contents of the accounts are to be stored in some other location unless the user doesn’t care about the Email items. In order to backup Comcast email folders to another email client, expert utilities may be required.
Why the change?
Comcast Corporation and its brands held the top positions among other companies in terms of subscription base before it began to do business as XFINITY. The need for the corporation to freshen their order to attract new subscribers paved the way for the re-branding of Comcast. The new brand name excited the customers but it also led to a bit of confusion among its users. The users were confused with What is Comcast & How is Xfinity Related to Comcast accounts? The answer to their confusion is that the difference lies in between their names only.
Hopefully, now you understand the difference between XFINITY and Comcast. Whatever the name be, the services provided by them are great. If you are looking forward to getting XFINITY services for your home, find if it is available in your area.
Conclusion:
The confusion regarding What is Comcast & How is Xfinity Related to Comcast? has been out there in the world for the past 7 years. It can be concluded that XFINITY is the new brand name provided to certain Comcast products and there is hardly any difference in the products & services provided by the company.